Smartphones and Mobile applications have revolutionised the
communication world and became a necessity for millions of people
worldwide. According to the International Data Corporation (IDC), the
market for Smartphones grew 13 percent with 341.5 million shipments in
the second quarter of 2015, and in the fourth quarter of 2015, cell
phones sale grew by 9.7 per cent. The IDC also informs that in 2016, the
estimated sale for the devices will cross 1.5 billion.
Together
with Smartphones, Mobile Apps have also registered a phenomenal growth
over the last five years. Mobile apps have become most widely used and
downloaded devices in the world. According to the Statista, 2.52 billion
mobile apps were downloaded by the users in 2009, and this figure is
expected to reach 268.96 billion in 2017.
People are using mobile
apps for multiple uses like messaging, chatting, watching videos and
movies, listening songs, reading news, social networking, checking
weather reports, travel services, hotel bookings, buying, selling, and
many other services. There are millions of apps available on mobile
stores for different uses. The users can download apps suitable to their
requirements from these online stores.
Mobile apps have also
completely changed the way businesses are managed and operated. These
apps have also given completely new direction to the businesses. They
have also become a tool for increased productivity and better
communication and coordination with the employees, increasing the flow
of customers and vendors, beating competitions, exposing their products
to consumers, and retaining buyers. The customers can easily access and
find all required information about the company such as product info,
contact information, location, prices, discounts or any other necessary
details. The companies can easily highlight and reinforce the brand of
the company and announce lucrative promotional schemes, coupons, events,
free offers, and discounts through these apps. They can also offer free
chats to buyers, respond to queries, and satisfy customer's needs
quickly. These apps are playing a key role in maintaining better client,
customer, and vendor relations.
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