Before starting designing a mobile app, it is extremely important to
understand the need of a mobile app. It is also useful to know whether a
website alone is needed for the company, or both. Make sure that the
difference between a mobile app and a mobile website is well known. A
mobile app is specifically designed for mobile devices whereas a mobile
website provides instant access to mobile users as well as to users
accessing the website from several other platforms.
If you go for
standalone mobile strategy for your organization, it can be extremely
beneficial if you know your target audience, your target market and
purpose of app. It is also considerable to know about the features and
offline accessibility of the app.
Design Basics
The
design of a mobile app mainly depends upon the expectations of users.
For instance, if an app is aimed to provide online buying facility, a
shopping cart feature needs to be there. However, before beginning with
mobile app development, you must ensure that following factors are known
and considered for better design making.
Purpose
Knowing
the purpose of the app helps to select the right platform for
development. For instance, Android is one of the leading platforms of
the market which is highly preferred for business promotion and hence
increasing revenues whereas iOS is largely preferred for generating
profits.
Grid
When designing for a mobile
app, it is important to consider because grid is present on every mobile
surface and helps establishing space between elements. Whether it is a
dot, line or word, consideration of space is essential and making it
consistent with respect to length and width is more important.
Colors
When
developing a hierarchy of elements, the value of colors is not
avoidable. Similar color can be used with different shades to create
importance of elements. For instance, dark shade can be used to feature
important elements whereas lighter shade of same color shows less
importance of the element.
Fonts
When it
comes to typography, you need to be very tidy and clean. Whether you are
going to use Roboto, Arial, Helvetica or Avenir, the aim should be to
select the most tidy and clean font so that it gives best readability
and visibility.
Logo
It is not necessary to
add in a logo to your app. A logo does not break or make your app but
if you add a logo, make sure it is visible, clean and attractive.
Speed
Make
sure that your app is not loaded with unnecessary elements and it
becomes difficult for people to use your app due slow loading.
Successful apps don't freeze frequently and don't take very long to
load.
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