Business applications development for smart phones, desktops, and
other personalized devices are ushering in a new era of industrial
automation. Web and mobile application development has been successful
in bridging the gap between businesses and consumers. While
generalization across economies might be grossly erroneous, the case of
the French economy makes for some interesting study. Counted among the
elite group of G-8 nations, France has a GDP growth rate of 0.9% in 2015
and is expected to rise up to 1.2% next year. While other developed
European economies have staged a strong turnaround on the back of
corporate performance and productivity. In this article we argue that a
shortfall of digital initiatives may be holding French corporate
enterprises back. We also discuss how digital initiatives like mobile
and business application development services and web application if
embraced, can fill the gaps between French businesses and consumers.
Decoding the Digital Economy of France in Numbers
The contribution of the digital economy to the French GDP in the financial year 2013 was 5.5%. This share is estimated to grow to 7% by the year 2020 representing €180 billion in GDP. This is still low in comparison to the other leading European economies, where the share of digital economy is expected to be at 9.7 percent around the same time. If the French economy can play catch up with those economies then the digital portion of the GDP may increase to €250 billion. As things stand as of now, corporate France throws up the following observations:
The scenario depicted above proves that France has got the necessary endowments to make it big on the digital front and use it as a lever to propel its economy. There exists an opportunity for French businesses to leverage these strengths. Yet, impediments to growth in France exist as well. While there has been no dearth of digital initiative from the government and the consumers, as data shown below suggests corporate entities have not created opportunities for themselves:
This data collected by Eurostat shows the presence of great strengths of digital France that have been wasted by corporate firms. In a survey conducted by McKinsey in 2015, the American business consulting major, French executives have shared concerns on structural rigidities like labour legislation and lack of minimum threshold level of digital skills. In fact it was also observed in the survey results that companies that have been unable to embrace digital initiatives have seen a 20% decline in gross operating income and a converse 40% gain in net profits for those that have been successful on the digital front.
Digital Initiatives That Need to Be Taken by Businesses in France
The writing is there on the wall and businesses in France need to appreciate the opportunities available and the weaknesses they have. When 60% of consumers buy online it is only modest to take the first few steps towards enterprise applications development. There are opportunities for French businesses to connect with the consumer on simple hand held devices like tablets and smart phones as the data shows. Mobile application technology today embraces a full circle of services. Tablet software development and mobile apps can unlock new doors of growth in business. Application development services need to be combined with business intelligence to create a cost effective interface with the consumer. Through cross platform application development, French enterprises can build a touch point management system where the consumer shall be entitled to choosing his platform of interaction with the business. A superior digital experience is a must in order to create value for the technologically trendy French consumer. Customer relationship management has two components namely: technology, systems and information on one hand and corporate culture on the other hand. The corporate culture for embracing technologies like business app development, mobile apps, tablet software development, shall have to be built by the top leadership of French businesses. Technology challenges can be addressed by off shoring applications development services to companies that integrate technology with business consulting.
Decoding the Digital Economy of France in Numbers
The contribution of the digital economy to the French GDP in the financial year 2013 was 5.5%. This share is estimated to grow to 7% by the year 2020 representing €180 billion in GDP. This is still low in comparison to the other leading European economies, where the share of digital economy is expected to be at 9.7 percent around the same time. If the French economy can play catch up with those economies then the digital portion of the GDP may increase to €250 billion. As things stand as of now, corporate France throws up the following observations:
- 80% households in France have access to internet
- France ranks first in fixed broad band connections
- France has the fifth largest base of tablet and smart phone users in Europe
- 60% of consumers in France buy online
The scenario depicted above proves that France has got the necessary endowments to make it big on the digital front and use it as a lever to propel its economy. There exists an opportunity for French businesses to leverage these strengths. Yet, impediments to growth in France exist as well. While there has been no dearth of digital initiative from the government and the consumers, as data shown below suggests corporate entities have not created opportunities for themselves:
- As of 2013, only 14% of French businesses used internet to manage orders
- This compares relatively low to 26% usage of internet by businesses in Germany
- Only 65% businesses in France have a website compared to 89% in Sweden
This data collected by Eurostat shows the presence of great strengths of digital France that have been wasted by corporate firms. In a survey conducted by McKinsey in 2015, the American business consulting major, French executives have shared concerns on structural rigidities like labour legislation and lack of minimum threshold level of digital skills. In fact it was also observed in the survey results that companies that have been unable to embrace digital initiatives have seen a 20% decline in gross operating income and a converse 40% gain in net profits for those that have been successful on the digital front.
Digital Initiatives That Need to Be Taken by Businesses in France
The writing is there on the wall and businesses in France need to appreciate the opportunities available and the weaknesses they have. When 60% of consumers buy online it is only modest to take the first few steps towards enterprise applications development. There are opportunities for French businesses to connect with the consumer on simple hand held devices like tablets and smart phones as the data shows. Mobile application technology today embraces a full circle of services. Tablet software development and mobile apps can unlock new doors of growth in business. Application development services need to be combined with business intelligence to create a cost effective interface with the consumer. Through cross platform application development, French enterprises can build a touch point management system where the consumer shall be entitled to choosing his platform of interaction with the business. A superior digital experience is a must in order to create value for the technologically trendy French consumer. Customer relationship management has two components namely: technology, systems and information on one hand and corporate culture on the other hand. The corporate culture for embracing technologies like business app development, mobile apps, tablet software development, shall have to be built by the top leadership of French businesses. Technology challenges can be addressed by off shoring applications development services to companies that integrate technology with business consulting.
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to its clients based on sound business intelligence and technological
expertise. The company leads in the field of business app development
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